Our e-publishing world continues to be in a state of flux. High-speed digital age fuelled by the advancement in computing power and widespread access to hand-held devices by end-consumers has disrupted traditional business models. Hence, newer opportunities are now introduced to an industry that was previously constrained by a single product format and conventional location-specific business models. There is a need to implement disruptive business models in the publishing industry to generate more reliable and efficient content for its audience.