In its first ever TVC, OkCupid centers on authentic relationships.
While preparing its first brand that is ever 360-degree in Asia, worldwide dating app OkCupid has attempted to comprehend just just what Indian millennials want from life and relationships.
The business collected reactions from users aged between 25 and 35, to concerns regarding the application which help OkCupid’s algorithm suggest suitable matches. The info discovered that objectives inside this team regarding a perfect partner are evolving fast, because are social and social objectives. Rather than being told how to proceed, or having other folks choose they share with a person for them, young single Indians want to make their own choices based on the connection. They truly are in no rush to ‘settle down’ or ‘compromise’ until they feel at ease making use of their option.
Using insights from the information collected, OkCupid has launched its very first brand name campaign in Asia including its very very first TVC, ‘Find My Kind’. The campaign develops regarding the understanding that individuals with this generation wish a meaningful relationship having a like-minded partner to commemorate and share their values, thinking and quirks. Exactly just What caught our attention concerning the TVC is the fact that the brand name is positioning it self extremely obviously as a substitute that will help a user locate a serious relationship. While Tinder’s stance is really a carefree one, OkCupid really gets down seriously to metal tacks and details users that are shopping for authentic relationships and genuine bonds, on the very own terms.
The campaign is OkCupid’s TVC that is first in, directed by ‘Bob’ (Shashank Chaturvedi) and it is generated www.besthookupwebsites.net/geek2geek-review/ by Good Morning movies. Vasudha Misra, Executive Creative Director, BBH Asia, the agency in charge of the campaign claims “Relationships today appear to be either fluid in a let’s-not-define-things type of means, or it turns into a let’s-get-married situation. Continue reading “Is OkCupid’s new ad using a swipe at Tinder? its first ever 360-degree brand name campaign in Asia, intern”